Real-time lead qualification
Orion proactively engaged visitors, asked targeted qualifying questions, and ensured that only leads with genuine interest and intent progressed to book a demo.
Orion AI Sales Agent
How Artisio used Orion to automate lead qualification
Artisio, a leading auction management SaaS platform, was facing challenges with wasted sales calls, low lead conversion rates, and time-consuming qualification steps.
20%
of demo bookings were no-shows before Orion
10-15 min
per call once spent on basic Q&A, now handled upfront
24/7
lead capture and qualification, even after hours
Background
Artisio (artisio.co) is a leading auction management SaaS platform. As a rapidly growing SaaS provider, it was facing challenges with wasted sales calls, low lead conversion rates, and time-consuming qualification steps.
For SaaS businesses operating at scale, website traffic is valuable, but turning visitors into qualified leads remains a constant challenge. That is why Artisio implemented Orion, Centigen's AI-powered sales agent, built to engage website visitors in real time, answer pre-sales questions, and automatically book meetings with high-intent leads, all while seamlessly updating CRM systems like HubSpot and Salesforce. Orion works 24/7, ensuring no lead falls through the cracks and that the sales team spends time only on conversations that matter.
The problem
Unqualified leads and wasted sales calls: too many demos came from prospects with no real buying intent, while no-shows and repetitive pre-sales questions drained the team's time.
Key challenges
What stood in the way
1
No-shows
20% of demo bookings ended up as no-shows, wasting valuable sales team time.
2
Time lost to basic questions
Sales managers were often spending the first 10 to 15 minutes of calls answering basic product and service questions that could have been addressed earlier in the buyer journey.
3
Poorly qualified leads
Many demo requests came from poorly qualified leads with no real buying intent, dragging out sales cycles and lowering conversion rates.
4
Low sales productivity
Sales productivity was suffering, with too much time spent on unqualified calls and administrative CRM updates.
The solution
Orion, deployed for smart sales automation
By deploying Orion on its website, Artisio transformed its lead engagement and qualification process. Here is how Orion delivered immediate value:
Seamless CRM integration
When a demo was booked, Orion automatically created new contacts and deals in Artisio's CRM, giving the sales team full visibility and eliminating manual data entry.
Instant FAQ handling
Orion addressed common pre-sales questions about pricing, features, and onboarding, saving sales reps from repetitive conversations.
Reduced no-show rates
By engaging prospects before booking and sending automated follow-ups via CRM, Artisio saw a noticeable drop in no-shows within the first month.
24/7 coverage
Orion ensured that lead capture and qualification did not stop when the office closed.
Results
What changed after launch
More qualified leads
A higher percentage of qualified leads entering the sales funnel.
Shorter, more productive calls
Sales calls focused on solution-fit and closing, not product education.
Fewer no-shows
Reduced no-show rates, thanks to Orion's pre-call engagement and CRM-integrated reminders.
Time back for sales managers
Significant time savings for sales managers, freeing them up to focus on closing deals rather than chasing unqualified leads.
Key lessons
What this build taught us
- Real-time website engagement turns more anonymous traffic into qualified pipeline.
- Qualifying before the call keeps conversations focused on solution-fit and closing, not product education.
- CRM-integrated booking and reminders cut no-shows and remove manual data entry.
- Round-the-clock coverage means no lead is lost when the office is closed.
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