Engages visitors instantly
Orion appears on your website as a chat assistant and starts helping visitors as soon as they need support.
Orion Website Sales Agent
Turn website visitors into qualified sales opportunities
Your website already receives visitors. The problem is that most visitors leave without speaking to your team, asking a question, booking a meeting, or becoming a lead.
Orion is Centigen's AI website sales agent. It sits on your website as an intelligent chatbot, engages visitors instantly, answers common questions, qualifies buyer intent, captures contact details, books meetings, and creates leads in your CRM.
It works with Salesforce, HubSpot, or Zoho CRM, helping your team respond faster and keep every website opportunity properly recorded.
More from your traffic
Built for businesses that want more value from their website traffic
Most companies spend money driving traffic to their website through SEO, ads, referrals, events, and outbound campaigns.
But when visitors arrive, they are often left to browse alone. If they cannot find answers quickly, or if there is no immediate way to speak to someone, they leave.
Orion gives every website visitor an immediate, professional response while collecting the information your sales team needs to follow up and close faster.
Capabilities
What Orion does
Answers common questions
It can answer FAQs about your services, pricing, availability, process, documents, locations, integrations, and next steps.
Qualifies the lead
Orion asks the right questions to understand intent, budget, urgency, requirements, company profile, and fit.
Captures contact details
It collects the visitor's name, phone number, email, company name, and any other information your sales process requires.
Books meetings
When a visitor is ready, Orion can guide them toward booking a consultation, demo, or sales call.
Creates leads in your CRM
When a visitor is qualified or books a meeting, Orion can automatically create or update a lead in Salesforce, HubSpot, or Zoho CRM.
Routes hot leads to your team
Qualified leads can be sent to your sales team through your agreed workflow, including CRM, email, Slack, Teams, or another internal system.
CRM automation included
Qualified leads written straight to your CRM
Orion can connect with your existing CRM, including Salesforce, HubSpot, or Zoho CRM.
When a website visitor is qualified or books a meeting, Orion can automatically create or update a lead in your CRM. This means your sales team does not need to manually copy chat conversations, contact details, requirements, or booking information into the system.
Each CRM record can include:
- Customer name
- Phone number
- Email address
- Company name
- Enquiry type
- Budget
- Timeline
- Requirements
- Lead score
- Conversation summary
- Meeting date and time
- Recommended next action
This helps keep your CRM accurate, reduces admin work, and gives your sales team a clear view of every qualified website opportunity.
Example use cases
Where teams put Orion to work
SaaS and technology companies
Qualify prospects based on company size, use case, current systems, budget, timeline, and demo readiness.
Business setup and corporate services
Qualify prospects based on business activity, free zone or mainland preference, visa requirements, timeline, and budget.
Real estate
Qualify buyers and tenants based on location, budget, property type, move-in timeline, and viewing availability.
Clinics and wellness businesses
Answer treatment questions, capture patient interest, qualify intent, and route high-value enquiries to the booking team.
Professional services
Handle first-line enquiries for legal, accounting, tax, consulting, and advisory firms.
Home services and maintenance
Capture service requests, classify urgency, collect location details, and route jobs to the right person.
Why it matters
Website visitors are high-intent
Website visitors are often high-intent, but most websites treat them passively. They read, click, hesitate, and leave.
Orion helps you turn anonymous traffic into structured sales opportunities.
The Website Sales Agent helps you:
- Reduce lost website enquiries
- Improve response time
- Capture more qualified leads
- Increase demo and consultation bookings
- Reduce repetitive sales admin
- Improve sales-team productivity
- Automate CRM updates
- Create a consistent customer experience
- Keep a record of every conversation
How it works
From sales flow to live agent in six steps
1
We map your sales flow
We define your ideal lead qualification process, key questions, escalation rules, CRM fields, and handover criteria.
2
We train Orion on your business
We add your website content, FAQs, service information, pricing guidance, process notes, and approved responses.
3
We install Orion on your website
We configure Orion as a website chat assistant and place it on the agreed pages of your website.
4
We connect your CRM
We connect Orion to Salesforce, HubSpot, Zoho CRM, or another agreed CRM, so qualified leads and booked meetings can be recorded automatically.
5
We test and tune
We test real visitor scenarios, improve weak responses, and make sure Orion follows your sales rules.
6
You go live
Once approved, Orion starts handling website enquiries, qualifying prospects, booking meetings, and routing structured leads to your team.
What your sales team receives
Every lead, ready to action
Each qualified lead can include:
- Customer name
- Contact details
- Company name
- Enquiry type
- Budget
- Timeline
- Requirements
- Urgency
- Lead score
- Conversation summary
- Meeting status
- Recommended next action
Your team does not need to read every chat from the beginning. They receive the key information needed to follow up properly.
Human handover built in
It supports your team, it does not replace it
Orion is designed to support your sales team, not replace it.
When a lead is high-value, complex, urgent, or asks for human support, Orion can escalate the conversation to the right person.
You stay in control of the process.
Launch package
Everything you need to go live
Setup fee
from $3,000
Monthly fee
from $1,250/month
Includes:
- Website sales agent setup
- Website chat installation
- Business knowledge configuration
- Lead qualification flow
- CRM lead creation
- Meeting booking workflow
- Handover rules
- Testing and optimisation
- Monthly monitoring and improvements
FAQ
Frequently asked questions
No. Orion is a website sales agent designed to answer questions, qualify visitors, capture details, book meetings, and create CRM leads. It is built to support your sales process, not just provide generic chat responses.
No. It handles first response, qualification, FAQ handling, meeting booking, CRM updates, and routing. Your sales team still closes the deal.
Yes. Orion is configured using your approved website content, FAQs, service details, and sales process.
Yes. It can ask structured questions to understand the visitor's needs, urgency, budget, requirements, and fit.
Yes. Where booking is part of the agreed workflow, Orion can guide qualified prospects toward booking a consultation, demo, or sales call.
Yes. Orion can connect to Salesforce, HubSpot, or Zoho CRM, depending on your requirements and CRM setup.
Yes. When a visitor is qualified or books a meeting, Orion can automatically create or update a lead in your CRM.
Most deployments can be prepared in around two weeks, depending on complexity and access to required information.
Yes. We test Orion with sample scenarios before going live.
Yes, but it is best suited for businesses where every qualified website lead has meaningful value.
Stop losing website visitors
Your website visitors are already showing interest. The question is whether your business is engaging them fast enough, qualifying them properly, booking the right meetings, and recording every opportunity in your CRM.
Orion helps you turn website traffic into qualified sales opportunities, while automatically creating leads in Salesforce, HubSpot, or Zoho CRM.