Engages visitors instantly
Orion appears on your website as a chat assistant and starts helping visitors as soon as they need support.
Orion Website Sales Agent
Turn website visitors into qualified sales opportunities
Your website already receives visitors. The problem is that most visitors leave without speaking to your team, asking a question, booking a meeting, or becoming a lead.
Orion is Centigen's AI website sales agent. It sits on your website as an intelligent chatbot, engages visitors instantly, answers common questions, qualifies buyer intent, captures contact details, books meetings, and creates leads in your CRM.
It works with Salesforce, HubSpot, or Zoho CRM, and it runs under controls your team agrees: what it may say, when it must escalate, and how every action is recorded.
Book agent demo
How it worksSee the agent running. Build scope and pricing come from the assessment.
More from your traffic
Built for businesses that want more value from their website traffic
Most companies spend money driving traffic to their website through SEO, ads, referrals, events, and outbound campaigns.
But when visitors arrive, they are often left to browse alone. If they cannot find answers quickly, or if there is no immediate way to speak to someone, they leave.
Orion gives every website visitor an immediate, professional response while collecting the information your sales team needs to follow up and close faster.
Capabilities
What Orion does
Answers common questions
It can answer FAQs about your services, pricing, availability, process, documents, locations, integrations, and next steps.
Qualifies the lead
Orion asks the right questions to understand intent, budget, urgency, requirements, company profile, and fit.
Captures contact details
It collects the visitor's name, phone number, email, company name, and any other information your sales process requires.
Books meetings
When a visitor is ready, Orion can guide them towards booking a consultation, demo, or sales call.
Creates leads in your CRM
When a visitor is qualified or books a meeting, Orion can automatically create or update a lead in Salesforce, HubSpot, or Zoho CRM.
Routes hot leads to your team
Qualified leads can be sent to your sales team through your agreed workflow, including CRM, email, Slack, Teams, or another internal system.
CRM automation included
Qualified leads written straight to your CRM
Orion can connect with your existing CRM, including Salesforce, HubSpot, or Zoho CRM.
When a website visitor is qualified or books a meeting, Orion can automatically create or update a lead in your CRM. This means your sales team does not need to manually copy chat conversations, contact details, requirements, or booking information into the system.
Each CRM record can include:
- Customer name
- Phone number
- Email address
- Company name
- Enquiry type
- Budget
- Timeline
- Requirements
- Lead score
- Conversation summary
- Meeting date and time
- Recommended next action
This helps keep your CRM accurate, reduces admin work, and gives your sales team a clear view of every qualified website opportunity.
Example use cases
Where teams put Orion to work
SaaS and technology companies
Qualify prospects based on company size, use case, current systems, budget, timeline, and demo readiness.
Business setup and corporate services
Qualify prospects based on business activity, free zone or mainland preference, visa requirements, timeline, and budget.
Real estate
Qualify buyers and tenants based on location, budget, property type, move-in timeline, and viewing availability.
Clinics and wellness businesses
Answer treatment questions, capture patient interest, qualify intent, and route high-value enquiries to the booking team.
Professional services
Handle first-line enquiries for legal, accounting, tax, consulting, and advisory firms.
Home services and maintenance
Capture service requests, classify urgency, collect location details, and route jobs to the right person.
Why it matters
Website visitors are high-intent
Website visitors are often high-intent, but most websites treat them passively. They read, click, hesitate, and leave.
Orion helps you turn anonymous traffic into structured sales opportunities.
The Website Sales Agent helps you:
- Reduce lost website enquiries
- Improve response time
- Capture more qualified leads
- Increase demo and consultation bookings
- Reduce repetitive sales admin
- Improve sales-team productivity
- Automate CRM updates
- Create a consistent customer experience
- Keep a record of every conversation
How it works
From sales flow to live agent in six steps
1
We map your sales flow
We define your ideal lead qualification process, key questions, escalation rules, CRM fields, and handover criteria.
2
We train Orion on your business
We add your website content, FAQs, service information, pricing guidance, process notes, and approved responses.
3
We install Orion on your website
We configure Orion as a website chat assistant and place it on the agreed pages of your website.
4
We connect your CRM
We connect Orion to Salesforce, HubSpot, Zoho CRM, or another agreed CRM, so qualified leads and booked meetings can be recorded automatically.
5
We test and tune
We test real visitor scenarios, improve weak responses, and make sure Orion follows your sales rules.
6
You go live
Once approved, Orion starts handling website enquiries, qualifying prospects, booking meetings, and routing structured leads to your team.
Why governance
What goes wrong when a website sales agent is ungoverned
A website chat agent is easy to switch on and easy to stop watching. It speaks to prospects in your name and writes into your system of record, so when it runs without controls the damage shows up in your pipeline, not in an error log. These are the failure modes we see most often.
Missed escalations
A high-value visitor asks to speak to someone and the agent keeps chatting. Nobody on your team is notified, and the lead has gone cold by the time anyone reads the transcript.
Off-policy replies
Without an approved knowledge base, the agent improvises answers on pricing, discounts, and delivery. Visitors treat those answers as commitments your sales team then has to honour or walk back.
Unlogged CRM writes
Leads are created, updated, or overwritten with no record of what changed or why. Pipeline reports quietly stop matching reality, and nobody can trace a record back to the conversation that produced it.
Silent drift
Your services, pricing, and qualification bar move on, but the agent keeps answering from last quarter. Response quality decays gradually, and without monitoring there is no moment when anyone notices.
The controls
It supports your team, it does not replace it
Orion is designed to support your sales team, not replace it. Because it speaks to prospects in your name and writes to your CRM, it runs inside controls agreed with you before launch.
You stay in control of the process: what Orion may say, what it may record, and who it hands over to.
Scoped authority
Orion answers only from your approved knowledge base and asks only the qualification questions you have signed off. Anything outside that scope is declined and escalated, not improvised.
Approval gates
Responses, the qualification flow, and CRM field mapping are approved by you before launch. Changes after launch go through the same sign-off, so nothing reaches a visitor unreviewed.
Escalation to named humans
High-value, complex, or urgent conversations, and any visitor who asks for a person, route to named members of your sales team with the full context attached.
Full audit trail
Every conversation, lead score, CRM write, and handover is logged. You can trace any record in Salesforce, HubSpot, or Zoho CRM back to the exchange that produced it.
What your sales team receives
Every lead, ready to action
Every escalation and every CRM record arrives structured. Each qualified lead can include:
- Customer name
- Contact details
- Company name
- Enquiry type
- Budget
- Timeline
- Requirements
- Urgency
- Lead score
- Conversation summary
- Meeting status
- Recommended next action
Your team does not need to read every chat from the beginning. They receive the key information needed to follow up properly.
Pricing
The governed agent retainer
Governed agent retainer
$1,250/month
The retainer covers:
- Monitoring of live conversations and lead quality
- Escalation handling to your named team members
- A full audit trail of every conversation and CRM action
- Approved knowledge base maintenance and updates
Set-up fee starts from $2,000.
FAQ
Frequently asked questions
No. Orion is a website sales agent designed to answer questions, qualify visitors, capture details, book meetings, and create CRM leads. It is built to support your sales process, not just provide generic chat responses.
No. It handles first response, qualification, FAQ handling, meeting booking, CRM updates, and routing. Your sales team still closes the deal.
Yes. Orion is configured using your approved website content, FAQs, service details, and sales process.
Yes. It can ask structured questions to understand the visitor's needs, urgency, budget, requirements, and fit.
Yes. Where booking is part of the agreed workflow, Orion can guide qualified prospects towards booking a consultation, demo, or sales call.
Yes. Orion can connect to Salesforce, HubSpot, or Zoho CRM, depending on your requirements and CRM setup.
Yes. When a visitor is qualified or books a meeting, Orion can automatically create or update a lead in your CRM.
Set-up fee starts from $2,000. Most deployments can be prepared in around two weeks, depending on complexity and access to required information.
The governed agent retainer is $1,250 per month and covers monitoring, escalation handling, the audit trail, and approved knowledge base maintenance. Set-up fee starts from $2,000. All pricing is in USD.
Yes. Orion answers only from a knowledge base you approve, and we test it with sample scenarios before going live.
Yes, but it is best suited for businesses where every qualified website lead has meaningful value.
See Orion work your website.
Book a demo and we will show you Orion qualifying a visitor, booking the meeting, and writing the lead into a CRM, under controls your team would approve.
Book agent demo
See the agent running. Build scope and pricing come from the assessment.